A high-intent paid search strategy that puts Plan A Glass at the top of the page the moment someone needs glass repair, window and door replacement or security screens across the Redlands, Bayside and eastern Brisbane.
The Opportunity
Glass repair and replacement is urgent, high-intent work. When a window smashes, a door fails or a homeowner finally books security screens, they reach for Google and call one of the first credible businesses they see. With 30+ years behind you, a 5-star rating and a price-beat guarantee, Plan A Glass is exactly who they should be calling.
The problem is that the top of those results is paid space, and right now it belongs to whoever is running ads. Google Ads places Plan A Glass above the fold for the searches that turn into jobs, so you win the call while the customer is still deciding, not after they have rung someone else.
This is a lead source you stay in control of. We scale it up when you want more work and ease it back or pause it whenever you choose, so you only ever spend to win jobs you actually want.
Why Google Ads, Why Now
These are the high-intent searches your future customers are typing across the Redlands and eastern Brisbane. They signal someone with a real, often urgent job to book. Google Ads places Plan A Glass at the very top for every one of them, from day one:
Appear above the map pack and organic results for your most valuable searches from day one, with no waiting for rankings to build.
Emergency breakages and lock-in security jobs go to whoever is easiest to find and quickest to call. Ads and call extensions put your number one tap away at the moment of need.
Show ads only to buyers in your service suburbs, from Cleveland and Victoria Point to Wynnum, Carindale and the Brisbane CBD, so every dollar works inside your area.
Stay in front of the people who priced up windows, doors or security screens but did not book the first time, right through their decision.
What's Included
Investment
12-Month Forecast
Glass demand runs all year, so this plan keeps a simple, consistent $1,000/month budget working the whole time, with a little more attention through the SE Queensland storm season (roughly November to March) when breakage and emergency searches climb. Nothing here is locked in. We can lift the budget in a busy stretch, ease it back in a quiet one, or pause it entirely whenever you want, and your fees move with it.
| Month | Strategy | Recommended ad spend | Management fee (20%) | Total to Blacksheep* |
|---|---|---|---|---|
| Aug 2026 (Launch) | Soft launch | $1,000 | Setup $1,600 | $1,600 |
| Sep 2026 | Ramp & optimise | $1,000 | $200 | $200 |
| Oct 2026 | Ramp & optimise | $1,000 | $200 | $200 |
| Nov 2026 | Storm season peak | $1,000 | $200 | $200 |
| Dec 2026 | Storm season peak | $1,000 | $200 | $200 |
| Jan 2027 | Storm season peak | $1,000 | $200 | $200 |
| Feb 2027 | Storm season peak | $1,000 | $200 | $200 |
| Mar 2027 | Storm season peak | $1,000 | $200 | $200 |
| Apr 2027 | Steady, always-on | $1,000 | $200 | $200 |
| May 2027 | Steady, always-on | $1,000 | $200 | $200 |
| Jun 2027 | Steady, always-on | $1,000 | $200 | $200 |
| Jul 2027 | Steady, always-on | $1,000 | $200 | $200 |
| 12-month total | $12,000 | $2,200 | $3,800 |
*Total to Blacksheep excludes ad spend (billed directly to you by Google) and is shown exclusive of GST. The setup fee applies in month one; the 20% management fee applies from month two on active months only. Storm-season months (November to March) are flagged because search demand for emergency and replacement glass typically rises then, and the budget can be lifted to capture it. Every figure is a starting recommendation and can be increased, reduced or paused at any time.
Projected Performance
Based on typical performance for local glass and glazing search campaigns in South East Queensland on a $1,000/month budget, the campaign could reasonably generate:
*These are projections based on industry benchmarks, not guaranteed outcomes. Actual results depend on competition, ad quality, call handling and landing-page performance, and typically improve over the first few months as the campaign optimises. Lifting the budget in any month scales these numbers accordingly.
Return on Investment
Glass jobs vary, but a broken-window repair sits around $150-$400, a sliding or glass door around $500-$950, and larger security-screen packages, full window replacements and commercial glazing commonly run $2,000-$5,000+. Across the full 12 months, the total fees to Blacksheep come to about $3,800 + GST. A handful of average jobs cover that, and a single larger security or commercial job can cover most of it on its own.
Getting Started
Happy to proceed? Hit approve below and we'll issue your setup invoice and begin the build. Questions first? Give Rob a call.
Approve this proposal Call Rob on 0485 952 395Clicking approve opens a pre-filled email to Blacksheep Creative. Just press send.