Blacksheep Creative
Growth Proposal

Google Ads for
Plan A Glass

A high-intent paid search strategy that puts Plan A Glass at the top of the page the moment someone needs glass repair, window and door replacement or security screens across the Redlands, Bayside and eastern Brisbane.

Prepared for
Brendan Gerity
Business
Plan A Glass
Prepared by
Rob Hickey
Date
August 2026

The Opportunity

You have the reputation. Google Ads puts it in front of buyers at the exact moment they need glass.

Glass repair and replacement is urgent, high-intent work. When a window smashes, a door fails or a homeowner finally books security screens, they reach for Google and call one of the first credible businesses they see. With 30+ years behind you, a 5-star rating and a price-beat guarantee, Plan A Glass is exactly who they should be calling.

The problem is that the top of those results is paid space, and right now it belongs to whoever is running ads. Google Ads places Plan A Glass above the fold for the searches that turn into jobs, so you win the call while the customer is still deciding, not after they have rung someone else.

This is a lead source you stay in control of. We scale it up when you want more work and ease it back or pause it whenever you choose, so you only ever spend to win jobs you actually want.

Why Google Ads, Why Now

Be the first name buyers see for the searches that turn into jobs

These are the high-intent searches your future customers are typing across the Redlands and eastern Brisbane. They signal someone with a real, often urgent job to book. Google Ads places Plan A Glass at the very top for every one of them, from day one:

Emergency glass repair Urgent Glass replacement near me High intent Window replacement Redlands High intent Security screens Cleveland High intent Broken window repair Capalaba Urgent Glass sliding door repair High intent Shopfront glass Brisbane Commercial

Instant top-of-page visibility

Appear above the map pack and organic results for your most valuable searches from day one, with no waiting for rankings to build.

Win the urgent, high-value calls

Emergency breakages and lock-in security jobs go to whoever is easiest to find and quickest to call. Ads and call extensions put your number one tap away at the moment of need.

Precise local targeting

Show ads only to buyers in your service suburbs, from Cleveland and Victoria Point to Wynnum, Carindale and the Brisbane CBD, so every dollar works inside your area.

Remarketing that follows up

Stay in front of the people who priced up windows, doors or security screens but did not book the first time, right through their decision.

What's Included

A fully managed campaign, end to end

One-off campaign setup

  • Keyword research across glass repair, window and door replacement, security screens and commercial glass
  • Google Ads account build with call and form conversion tracking
  • Search, call and remarketing campaign structure
  • Ad copywriting and extensions built around your services and price-beat guarantee
  • Landing page and enquiry-form recommendations to lift call and quote rates
  • Geo-targeting across your Redlands, Bayside and eastern Brisbane service suburbs

Ongoing monthly management

  • Bid, budget and keyword optimisation
  • Search-term review and negative keyword refinement
  • Ad testing to improve click-through and call rates
  • Scaling spend up, down or off in line with your workload
  • Call and enquiry tracking so every lead is measured
  • Clear monthly performance reporting

Investment

Simple, transparent pricing

One-off setup
$1,600 + GST
$1,760 including GST. Charged once at launch, covering the complete account build, conversion tracking and campaign strategy.
Ongoing management
20% of ad spend / month
Applied from month two, only on months the campaign runs. On the recommended $1,000/month budget that is about $200/month. Pause the ads and the management fee pauses with them.
Ad spend is billed directly to you by Google, so you keep full visibility and control of every dollar, with no markup. We recommend a starting budget of $1,000/month + GST, which places the Ads management fee at around $200/month, and drops it to nothing in any month you choose to pause.

12-Month Forecast

A steady, always-on plan you control month to month

Glass demand runs all year, so this plan keeps a simple, consistent $1,000/month budget working the whole time, with a little more attention through the SE Queensland storm season (roughly November to March) when breakage and emergency searches climb. Nothing here is locked in. We can lift the budget in a busy stretch, ease it back in a quiet one, or pause it entirely whenever you want, and your fees move with it.

MonthStrategyRecommended ad spendManagement fee (20%)Total to Blacksheep*
Aug 2026 (Launch)Soft launch$1,000Setup $1,600$1,600
Sep 2026Ramp & optimise$1,000$200$200
Oct 2026Ramp & optimise$1,000$200$200
Nov 2026Storm season peak$1,000$200$200
Dec 2026Storm season peak$1,000$200$200
Jan 2027Storm season peak$1,000$200$200
Feb 2027Storm season peak$1,000$200$200
Mar 2027Storm season peak$1,000$200$200
Apr 2027Steady, always-on$1,000$200$200
May 2027Steady, always-on$1,000$200$200
Jun 2027Steady, always-on$1,000$200$200
Jul 2027Steady, always-on$1,000$200$200
12-month total$12,000$2,200$3,800

*Total to Blacksheep excludes ad spend (billed directly to you by Google) and is shown exclusive of GST. The setup fee applies in month one; the 20% management fee applies from month two on active months only. Storm-season months (November to March) are flagged because search demand for emergency and replacement glass typically rises then, and the budget can be lifted to capture it. Every figure is a starting recommendation and can be increased, reduced or paused at any time.

Recommended monthly ad spend (steady, always-on)

$1.0k
Aug
$1.0k
Sep
$1.0k
Oct
$1.0k
Nov
$1.0k
Dec
$1.0k
Jan
$1.0k
Feb
$1.0k
Mar
$1.0k
Apr
$1.0k
May
$1.0k
Jun
$1.0k
Jul
Recommended ad spend ($1,000/month) Scalable up in storm season, down whenever you choose
No lock-in, ever. Because the management fee is a percentage of ad spend, when we ease the campaign back or pause it, your fees drop right along with it, all the way to zero in a paused month. You stay in complete control and only invest when you want more work.

Projected Performance

What the campaign can deliver

Based on typical performance for local glass and glazing search campaigns in South East Queensland on a $1,000/month budget, the campaign could reasonably generate:

1,800-2,600
Clicks to your website / year
140-200
Estimated enquiries and calls / year
12-18
Estimated enquiries and calls / month*

*These are projections based on industry benchmarks, not guaranteed outcomes. Actual results depend on competition, ad quality, call handling and landing-page performance, and typically improve over the first few months as the campaign optimises. Lifting the budget in any month scales these numbers accordingly.

Return on Investment

The maths works in your favour

Glass jobs vary, but a broken-window repair sits around $150-$400, a sliding or glass door around $500-$950, and larger security-screen packages, full window replacements and commercial glazing commonly run $2,000-$5,000+. Across the full 12 months, the total fees to Blacksheep come to about $3,800 + GST. A handful of average jobs cover that, and a single larger security or commercial job can cover most of it on its own.

Everything beyond that is upside. With 140-200 projected enquiries and calls added to your pipeline over the year, even a modest close rate positions Plan A Glass for a strong return well above the total investment. Ad spend of $12,000 is separate and billed directly to you by Google.

Getting Started

Live in about two weeks

1
Approve this proposalGive us the go-ahead and we'll issue the setup invoice ($1,600 + GST).
2
Kick-off and accessWe set up your Google Ads account, call and form tracking and billing, so ad spend goes directly to Google under your control.
3
Build and reviewWe create the campaigns, keywords and ad copy across your glass services, then share them with you before anything goes live.
4
Launch and optimiseCampaigns go live, and we manage, refine and report every month, scaling the budget up or down as demand and your workload move.

Ready to get started?

Happy to proceed? Hit approve below and we'll issue your setup invoice and begin the build. Questions first? Give Rob a call.

Approve this proposal Call Rob on 0485 952 395

Clicking approve opens a pre-filled email to Blacksheep Creative. Just press send.